vaguelyurban.com

Situé au Centre-du-Québec, le Mont Gleason offre 25 pistes enneigées sur 190 mètres de dénivellation.
www.montgleason.ca

Mervin Manufacturing

CASTING CALL! We’re on the search for the next snowboard video star. Send us your best snowboard video shots for the chance to win money and prizes. New this year, enter as an A-Lister or a Local Celeb – you decide. Winners selected every week, with the grand prizes awarded on March 5th. Entry is FREE. >>> Visit Yobeat.com/shootingstar for event rules & details, and follow updates on SBCwomen.com

Mervin Manufacturing

Never Summer Industries – Snowboards, Longboards, Clothing and Accessories – Powered by CLVR TV

New Complicated Confusing Snowboard From Gnu Naturally Makes Snowboarding Easier And More Fun!

Seattle, WA (January 31, 2012) – In a special very early release coming out mid-February 2012, GNU re-evolutionizes snowboarding with the most technologically advanced snowboard ever, the new GNU Impossible Asym. Sym. Sync. Pickle. Balance through asymmetry is taken to the next level, with the Impossible’s new asymmetry for ducks then combined with Mervin Mfg’s latest and greatest technological innovations. Customized core construction, sidecuts and contact angles are designed to allow the body and board to synchronize into perfect harmony through nearly “imperceptible perfection.”

In addition to Asym Sym Sync, elliptical EC2 camber/banana with Magne-Traction underfoot creates a fun, all-mountain ride. Impossibly strong, ultra-lightweight magnesium fiber, rugged Bio Beans topsheet material, black and blue swirl sidewalls, lightweight Colombian Gold eco wood core and a sintered base combine are brought together in the Gnu Impossible for the most technologically advanced snowboard being built today.

Asym Sym Sync is designed with the body’s asymmetry front to back, but symmetry side-to-side in mind. Snowboard turn mechanics are completely different on your toe side than on your heel side. The Duck Asym of the Asym Sym Sync balances the amount of board contact behind and in front of your feet for stable, balanced pop and float.

On the heel side, a shorter contact length allows for turns and reactions with power that are taken at an inherently lower angle. A softer flexing core construction on the heel side allows the board to flex into a tighter arc at a lower angle. On the toe side, anatomically its possible to tip a board up into a very aggressive angle of attack. The Asym Sym Sync’s mellower toe side sidecuts and longer contact are designed to balance this asymmetry creating toe edge stability and a range of turning arcs that align perfectly with the heelside turns. A firmer flexing core on the toe side provides added stability and control necessary with finely tuned toe side turn mechanics.

Curious Science and Anatomical Facts:

Available in 155cm only, for mid-February 2012 very early season release. Full size run and greater availability fall 2012.

TECH SPECS:

• Twin Asym Sym Sync. Freestyle Shape and Geometries
• EC2 BTX Eliptical Banana Camber combo
• Magne-Traction
• Magnesium Fiber
• Asym Columbian Gold eco core
• Bio Beans Topsheet
• Sintered Base
• Size: 155
• Flex: 6
• Price: 9.95US, 9.95CDN

Learn more at www.gnu.com

Mervin Manufacturing

Lib Tech riders Jamie Lynn, Travis Rice and Eric Jackson honored at TransWorld Rider’s Polls

Seattle, WA (January 30, 2012) – It was a big week in Colorado for riders on Mervin Mfg’s Gnu and Lib Tech snowboards. Gnu rider Forest Bailey won his first X Games gold in his first X Games appearance by winning the street competition. The next day Jamie Anderson won her third X Games gold in slopestyle riding a Gnu Ladies Choice. Later that night at the TransWorld SNOWboarding Rider Polls, Lib Tech riders took home major honors with Jamie Lynn receiving the ‘Legend Award,’ Travis Rice winning ‘Men’s Rider of the Year,’ and Eric Jackson’s part in People’s “Good Look” winning ‘Men’s Video Part Of The Year.’

What a long strange trip it had been for Forest Bailey who arrived in Aspen only an hour before the elimination round for X Games street. The street course dominated by rail and box features, provided a change of scenery for Bailey who’d just come off two weeks of riding powder at Mt. Baker in Washington.

“I never thought I’d even come to X Games in my whole life, but I guess we’re here and I guess gold will do,” Bailey told ESPN.com after winning. The Vermonter won on his signature Gnu Forest Bailey Psychedelic Park Pickle featuring banana between the feet for catch-free freestyle performance, Magne-traction for unreal edge-hold and asymmetric sidecuts and construction.

Jamie Anderson is now six-for-six in podium finishes in women’s snowboard slopestyle at the X Games. She dominated the competition posting a 95.33 in her third run, the highest score ever in a women’s X Games snowboard slopestyle final. Due to the freshly fallen snow, most of the competitors struggled to keep their speed over the series of jumps, but Anderson was able to manage the conditions for the top spot on her Gnu Ladies Choice with pickle tech, C2 Power Banana and Magne-traction.

The crowd went wild as Lynn, Rice and Jackson took the stage to accept awards at TransWorld Snowboarding’s Rider Polls. The ‘Rider of the Year’ nod was Rice’s second for the year, after also receiving the honor in Snowboarder’s February issue. Congrats to Bailey, Anderson, Lynn, Rice and Jackson from the entire Mervin Mfg crew building boards near Canada in Carlsborg, WA.

Mervin Manufacturing

The first ever Colorado Never Summer Signature Feature Photo Jam took place at Echo Mountain on Saturday January 21. Echo Mountain hosts two NS Signature Features so the competitors had twice the chance to win. The turn out was awesome and we came away with some excellent photos. Big thanks to V.I.O. POV.HD cameras and Echo Mountain for sponsoring the event. Here’s the winning photos! Congratulations to Andrew Dereniuk, Brook Corning and Chris Corning.

1st Place, Andrew Dereniuk

2nd Place, Brook Corning

3rd Place, Chris Corning

Never Summer Industries – Snowboards, Longboards, Clothing and Accessories – Powered by CLVR TV

Never Summer Industries – Snowboards, Longboards, Clothing and Accessories – Powered by CLVR TV

Retailers speak, TransWorld Business listens and Mervin WINS

Seattle, WA (January 18, 2012) — Retailers nationwide choose Mervin as the action-sports brand of the year in polling by TransWorld Business. Retailers point to Mervin as the brand that created the best partnerships and products, while also doing the most to support shops. The award comes courtesy of Transworld Business who reached out to over 5,000 retailers across surf, skate, snow, wake, moto, and BMX posing open-ended questions about which companies have done the most this year to foster their stores’ growth, goals, and continued success.

“The entire Mervin team feels truly grateful to be recognized for doing what we love,” says Ryan Hollis, GM of Mervin Mfg. “We’ve been building boards since 1977 and have always had our retail partners first of mind. We feel lucky to be able to maintain a healthy business for them and us, especially in rough times.”

The men and women working at Mervin are true board builders with a mission to innovate and improve the sports they participate in and love. Mervin brings real innovation including Magne-traction and banana technology, making snowboarding, skiing, skating and soon surf, easier and more fun for everyone. The company has been building ecoMotional boards near Canada in the USA since 1977.

“Mervin was the clear winner for brand of the year – it was an open ended survey and they dominated with responses such as ‘anything Mervin,’” says Mike Lewis, Editor-in-Chief of TransWorld Business. “Mervin crushed it in 2011, helping keep specialty retail special.”

Specific to supporting specialty retail, Mervin uses Shopatron, which sends online orders directly to shops. The company also actively enforces minimum advertised pricing and Internet sales in an effort to protect specialty retail.

According to SIA RetailTRAK™ data produced by the Leisure Trends Group, Mervin brands have the highest sell-through of major snowboard brands with very strong margins and enjoyed the most volume growth of any other snowboard brands on the market last season. Both Lib Tech and Gnu moved into the top five snowboard brands sold at retail last season with early season sales indicating that they will both keep their top five positions for the current season. The study also states that Mervin dominates price-points between 0 and 9 at retail.

Retailers can preview Mervin Mfg products from Lib Tech, Gnu, Roxy, Bent Metal and Freedom Dolly during SIA at the following booths: Lib Tech 1307, GNU 1507 and Lib Tech NAS 4235.

Mervin Manufacturing

Hard to believe it’s already been a year, but the SIA tradeshow opens its doors tomorrow. Attendees will walk the miles of booths, checking out 2012-13 gear from all your favorite snow companies, party like rockstars, and head up to Winter Park for the on-snows.

We’ll be there in limited capacity this year, so for the daily blow-by-blow you should cruise over to Shay Boarder.

Snowboarder Guide

Last week we trucked the Never Summer Signature Launch Box Terrain Park Feature up to Granite Peak, WI for the Never Summer Signature Feature Photo Jam, brought to you by V.I.O. POV.HD Cameras. Here are the winning photos! The feature will be staying at Granite Peak so if you’d like to session it for yourself just head to Granite Peak.

3rd Place Andrew Babcock

2nd Place Logan Duerst

1st Place Aydan Leigh

Never Summer Industries – Snowboards, Longboards, Clothing and Accessories – Powered by CLVR TV